Tennis In An English Garden.
Reintroducing the world’s most iconic tennis tournament to the world’s biggest sporting audience, New York.
100 Years of Centre Court.
Globally, part of Wimbledon’s iconography is it’s formality. Its tradition means it’s seen as a spectacle more to be observed, rather than an event to be experienced.
That is, until now.
We partnered with Wimbledon to bring the vibrant fan culture of the Championships to New York City by recreating the infamous Henman Hill in Brooklyn Bridge park, all for one weekend only.
The Hill in NY
A sensorial delight, New Yorkers watched Championship Weekend in style.
We transformed Pier 6 into an elegantly crafted tennis garden filled with Championship timeline trellises along the winding queue, floral displays lining every walkway, and British “umpires” available to answer any fan question.
Classic Wimbledon partners like Sipsmith and Babolat activated the park, offering fans traditional strawberries & cream, tea sandwiches, cocktails, photo activations and more.
