Rehydration Day.
smartwater and Pete Davidson encourage Americans to “Keep Living Smart”
Kicked off with a TV spot and social campaign, we helped smartwater launch the first-ever Rehydration Day activation on July 5th.
Video credit VMLY&R
On July 5th we launched two in-person activations in NY and LA to rehydrate the nation.
As Americans geared up for the most-anticipated July 4th holiday in years, smartwater served up a timely reminder to “keep living smart” while venturing out into the world after a year-and-a-half of lockdown. The brand tapped smartwater-filled kegs—smartkegs—for pop-up rehydration events at Jones Beach and the Santa Monica Pier.
