Coachella
A private backstage experience inspired by the real-life riders of festival headliners.
Coachella is filled with activities and engagements for the masses, but we wanted to give card members something special, so we created Headliner Life: A backstage experience inspired by the actual green rooms of 2019’s headliners - Ariana Grande, Childish Gambino and Tame Impala.
To gain access card members entered through a tunnel as if they were walking offstage post performance. Once they scanned their digital wristbands, they entered in to the main space inspired by concert venues around the world where they could grab a drink, charge their phones and lounge with friends.
Amenities included complimentary sneaker cleaning from Jason Markk, custom nail painting by Britney TOKYO, and the opportunity to purchase exclusive merch from Ariana Grande that was only available in our activation.
